The Gilfus Education Group is searching for a seasoned Marketing Strategist to work with clients such as schools, colleges, publishers and technology companies to establish and improve marketing initiatives.

• Collaborate with clients on marketing strategy issues, including; brand equity building, value proposition development, acquisition and loyalty marketing strategies, customer experience, and go-to-market strategies.
• Structure and implement practical approaches to help clients meet their marketing goals and build their long-term capabilities.
• Analyze disparate sources of product, program and customer data to identify compelling new insights.
• Develop briefing documents to guide the development of new positioning, messaging and marketing programs.
• Tailor awareness and demand generation programs to produce qualified sales leads across a diverse range of customer audiences and product/service categories.
• Craft integrated marketing programs that achieve specific awareness, acquisition, cross-sell, and loyalty objectives, and employ a wide variety of customer touch points, including traditional and online advertising, interactive and digital marketing, direct marketing, paid search, content syndication, and industry events.