Strategic Marketing

Strategic Marketing: Clear, Concise Value Propositions

As the nation’s leading advisor to early stage and lower to middle market education companies, the Gilfus Education Group is one of few firms built on a foundation of education, technology, and entrepreneurial principles, with an ethos of innovation and creative strategy. The firm’s expertise allows the Gilfus Education Group to find unique solutions specifically aimed at helping our client’s companies grow. Our expertise allows us to advise early stage companies with developing growth strategies and to assist more mature organizations with preparations for their next level of maturity and liquidity events.

Go-To-Market Strategies

To arrive at your strategic plan, Gilfus Education Group consultants use a series of facilitated planning sessions, accompanied by small focus group discussions with institutional stakeholders to gather input and information. We tailor the number of facilitated sessions and focus groups to your institution’s size and complexity and can assist you with planning the future of your existing or new organization.

Brand Identity

Your institution’s ability to serve your students, faculty, alumni, and staff in a timely manner depends upon the viability of your network and associated technologies. That eco-system must remain at peak performance regardless of the demands placed upon it. Assessment services are designed to scrutinize your institution’s planned or current technology environment, evaluate it against critical success factors, and recommend action to enhance its performance and effectiveness.

Competitive Market Postitioning

Your institution’s ability to serve your students, faculty, alumni, and staff in a timely manner depends upon the viability of your network and associated technologies. That eco-system must remain at peak performance regardless of the demands placed upon it. Assessment services are designed to scrutinize your institution’s planned or current technology environment, evaluate it against critical success factors, and recommend action to enhance its performance and effectiveness.

Industry White Papers

the Gilfus Education Group consists of experienced individuals who know the education industry inside and out. As such, we are able to conduct research and develop thoughtful white papers on a wide range of topics. If you require market research or industry thought leadership, contact us for assistance in creating materials you need to move to the next level.

Company Web Marketing

The elements of a successful internet marketing campaign need to support one another and clearly reflect your overall business objectives. Search engine optimization, pay-per-click advertising, website design, email marketing, and customer relationship management activities all need to aligned and coordinated to produce the best results. Individual marketing pieces should always be viewed in context and not in isolation from the entire body of materials. the Gilfus Education Group can help you to ensure that your marketing message and product/service positioning is consistent from end to end: from advertising, to site copy, emails, and ultimately, in sales and customer retention activities.