Stephen Gilfus Provides Recommendation To Reach Out To As Many Places As Possible To Gather Brand Awareness

Entrepreneurship at Cornell Celebration 2009 – Panel – Using Social Networking in Building an Entrepreneurial Venture

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Think about what your business is today. Write down your top 10 keywords that you think define who you are. Go in all the different search engines. Put it in and see what comes up. Go in yahoo groups and see what comes up; and then, just join whatever you can and in a crazy, very extrovert – thankfully, it’s the internet so we can be introverts and do this; just start talking and putting in and building a presence; because, as people enjoy what you’re talking about within those communities they will, in many cases, be curious and follow you to the mothership if you will. You need to reach out. You need to put tentacles out, because there is no way — otherwise, the mothership stands alone without a sign. And if you’re just a website on the internet, then that’s it. You don’t exist, yeah.