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Barnes & Noble Launches “NookStudy” for Students

Today, Barnes & Noble announced its next move, launching NookStudy, a software solution that gives students access to eTextbooks and other digital content and organizational tools for learning. The company also launched a textbook rental service. Barnes & Noble claims it is now the first and only major online retailer giving college students textbooks in new, used, rental, and digital formats.

NOOKstudy—Barnes & Noble Breaks into the Lucrative Elearning Textbook Market

NOOKstudy, announced July 12, is Barnes & Noble's (BN) bold new effort to gain a foothold in the nascent etextbook market. The product was pre-released to a small group of college campuses this summer. BN expects the general release of the product for free, open use in August-to coincide with the beginning of the new school year. The software application promises to enable students "to manage all their digital content-etextbooks, class materials, and notes-on the computing device they rely on most, their PC or Mac."