Barnes & Noble

NOOKstudy, announced July 12, is Barnes & Noble’s (BN) bold new effort to gain a foothold in the nascent etextbook market. The product was pre-released to a small group of college campuses this summer. BN expects the general release of the product for free, open use in August-to coincide with the beginning of the new school year. The software application promises to enable students “to manage all their digital content-etextbooks, class materials, and notes-on the computing device they rely on most, their PC or Mac.”