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Microsoft takes $300M stake in Barnes & Noble college, digital businesses; to set up new co.

Barnes & Noble Inc. and Microsoft Corp. are teaming up to create a new Barnes & Noble subsidiary that will house the digital and college businesses of the bookseller and include a Nook application for Windows 8. The companies said Monday that they are exploring separating those businesses entirely. That could mean a stock offering, sale, or other deal could happen.

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NOOKstudy—Barnes & Noble Breaks into the Lucrative Elearning Textbook Market

NOOKstudy, announced July 12, is Barnes & Noble’s (BN) bold new effort to gain a foothold in the nascent etextbook market. The product was pre-released to a small group of college campuses this summer. BN expects the general release of the product for free, open use in August-to coincide with the beginning of the new school year. The software application promises to enable students “to manage all their digital content-etextbooks, class materials, and notes-on the computing device they rely on most, their PC or Mac.”

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